In an era of growing Facebook and social media use from both regular folks and big businesses, trying to find a place for the your business online can be a challenge. Business owners must figure out how to make the most of all that Facebook has to offer.1. Start a Facebook Page and Use It to Find Customers: All you need to sign up for a Facebook account is an email address and a desire to network. Then, you can create a Facebook page in a few easy steps – more here. You need to set up an account specifically to use in your marketing your practice or firm. The fact that people list their physical location on Facebook means you can easily see if someone commenting on a page is a potential customer. Facebook does allow you to send geo-targeted status updates and inbox updates – inbox updates appear in a secondary tab in the Facebook message inbox.2. Provide Useful Information to Potential Customers: You can share as little or as much information as you want on your Facebook Page. Depending on where you want to target online traffic or what field of practice you are in. Your information should include the basics like physical addresses, phone numbers and email addresses, or a profile of you and/or your fellow attorneys. But before you start sharing status updates, photos, and other media on the internet, make sure you figure out what your marketing strategy is going to be. You must think systematically about what you post, this information is what appears to users in their news feeds and generates the most conversation. Are you going to ask questions of your customers? Are you going to provide tips? Are you going to send out promotions?3. Engage Your Customers: Businesses with the largest number of fans update their statuses on a regular basis, post videos and ask questions, and then respond back via posts or comments. A good practice uses status updates daily – sometimes several times daily – with news, tips, holiday wishes and sales pitches and responding to fan comments. These conversations are important and if you don’t attempt to sustain those conversations fans will stop paying attention to you. Facebook requires active participation on your page; you will be rewarded with more online traffic, and eventually more clients. Remember, while Facebook marketing is powerful, it costs time (and money if you use Facebook advertising to promote your page). It is more cost effective to hire an agency familiar with your industry to post all RSS feeds that will also place on your Facebook, Google+ and other social media sites.You need to include Facebook into your marketing plan. It needs to be part of a marketing strategy that incorporates all media elements that make social marketing successful.4. Measure Your Results Based on Your Goals: Facebook allows you to have an opportunity to get to know potential and current clients in a very personal way. You can even survey your clients and discover how they use your Facebook page. Remember the viral nature of Facebook – what starts out as a simple post can end up with hundreds of comments. If you post stories on Facebook that link to your web site, does it drive good traffic? Is your phone ringing with new business?5. Optimize Your SEO Traffic: Just because you have a web site doesn’t necessarily mean a potential customer can find it, or that it is easy to use or have information they are looking for. Facebook is an excellent tool to increase online traffic and I can help point out a few key ways in which your page design can affect your search engine optimization. For instance using the “About” text box, which is the highest place in the page to add custom content, keyword-dense content will contribute to your online traffic. The “Info” area is also a great place to add this type of content, especially as overview, mission and other web sites relevant to your site. There are many additional ways to make your Facebook page pop during search engine queries, these are the basics.6. Consider Buying Facebook Advertising: Another way to drive potential customers to your Facebook Page is to buy advertising (the equivalent to Googles PPC) on Facebook. You can very specifically target ads to a variety of demographics, including, country, state and city, gender, age, workplace, and much more. Using your industries statistics or a vertical or niche you have decided to target is easy with Facebook advertising. Experiment with different targeting campaigns, and different styles of ads, will give you that magic combination, which will make your phone ring with new customer.7. Plan Events for Your Fans: Use your page to let clients know about events going on at your practice or firm, such as clinics, workshops, court dates or other public events. Fans or friends of your Facebook page can then see the events and RSVP, allowing you to get a better idea of how many people are going to show up. These can be free or paid events, think of the possibilities!
From time immemorial, companies have relied heavily on advertising to reach out to their target customers and get their message across to those who count the most. With the growth, popularity and massive reach of social media and online advertising, businesses are now looking beyond the traditional tools of advertising. This brings them to Facebook Advertising.What is Facebook Advertising? (Facebook Ads)If you look at your profile page, you will be able to spot Facebook Ads that show up to the right of your page. These ads usually have a title, body and an image. With the help of Facebook Advertising, companies can run extremely targeted and easily customisable advertising campaigns to promote their business, products & services, a page on their website, or even their own Facebook Page.Designing your Facebook AdIn order to design a well targeted ad, you must -• Identify your goals – what do you want to promote?
• Identify who you want to reach with your Facebook ads based on demographics such as age, gender, location, education, workplace, political views and relationship status.
• Create your ad using a strong call to action, title, body and image
• Target your ad
• Set a budget for your ad campaign
• Review your ad and make necessary changes
• Submit your ad for approval
• Follow the policies defined by Facebook and wait for your ad to be approved.What are the Benefits of Using Facebook Ads?1. Demographic Targeting
A majority of the people who have advertised their brand using Facebook ads vouch for their effectiveness in targeting and engaging customers based on demographics such as age, location, gender, political views, educational and work status etc. What this means is that users see only those ads which are relevant to them based on their preferences, likes and interests, thus reducing chances of waste. These users are likely to be most receptive to your ads, increases your chances of connecting with them.2. Flexibility in Setting Ad Budget
You have total control over how much you want to spend on advertising by effectively pricing your ad campaign based on cost per click. Test your ads, monitor your spends and make necessary changes to your campaigns.3. Ease of Use
The Facebook Ads section is very easy to use by almost anyone. Once you have looked through the profiles of your fans to understand their preferences, you can easily design your ad using the most targeted Title, Body Copy and even a relevant image. Adding a strong call-to-action is very important.4. Customer Interaction & further Publicity
Users can like your ads. When they do, friends of your fans also get to know about it, thus creating greater visibility for your brand and ad.Track and monitor your ad campaigns closely to understand what works best for your business. Chances are that you will see a significant rise in traffic, fan base and inquires.
Facebook Advertising is gaining ground and is slowly making waves as a viable Pay Per Click platform. And although Google is still the PPC platform of choice for most Internet marketers and business owners the competition for keywords is ruthless and budgets can disappear faster than expected, especially for the uninitiated.With Facebook Pay Per Click, marketers will get value for their money as long as they follow Facebook’s strict guidelines. Facebook PPC advertising allows for a well-targeted campaign, with over 600 million users – 50% of whom are actively logged in to Facebook on any given day.Advertisers can choose to target either by keywords, location, sex, language, political views, workplace, education and relationship status. This makes Facebook a powerful force in the advertising world.What makes for an effective Facebook Pay Per Click campaign? Below are 10 tips for those starting out in this field:1. Read and follow Facebook’s advertising procedures. Facebook is very strict with regards to breaching their advertising terms and all advertisers not following the guidelines to the letter will find their ads either rejected, banned or deleted.2. Choose the right keywords. Before you write your ad copy, make sure to do some research on your targeted keywords. Check out the descriptive words used by Facebook users in their profiles and target the ones that are relevant to your campaign.3. Make the most out of your allotted advertising space. Facebook ads are limited to 25 characters for the title and 135 characters for the body. That is more than Google allows (25 title characters but only 105 characters for the body – 70 of which are for the actual copy and 35 for the display URL). Users make use of the extra space by adding relevant information that might help encourage clicks.4. Take the time to evaluate the copy in your ad, make sure the annoying factor is set to very low. Facebook users have the option to close ads that they do not like and this is mostly because the ad is annoying or too pushy. This is a unique feature that only Facebook has out of all the advertising platforms and if an ad has been closed too many times FB will ban that ad and it will no longer be shown to users.5. Add an image that captures the gist of your copy. Choose an image that visually represents the general idea of your business or product and make sure that it is appealing enough to get people to click through it to know more about your business or product.6. Only target users who will find your products or services beneficial. Although Facebook gives advertisers the freedom to target users based on different factors (age, location, language, sex, political affiliations, relationship status, interest etc), choosing the wrong ones will spell doom for your advertising campaign. Make sure that your ad is only shown to users that will give you the highest click through and conversion rate.7. Adapt the mindset of your chosen demographics to assess the effectiveness of your ad before publishing it. Be critical and only choose the copy that your chosen demographics will find interesting enough to explore further.8. Test your ad first before spending too much money on it. Facebook PPC can make you expend money faster than you think possible. When testing an ad set a very low daily budget and keep a very close eye on your campaign while it is running. Facebook traffic is tremendously fast, and before you know it your budget will have reached its limit.9. Monitor the performance of your ads. You can monitor your ad’s performance through Facebook’s Ads manager and Facebook reports. Only continue ads that passed the testing phase with flying colors and delete the ones that did not do as well. Facebook Advertising requires patience and the ability to monitor the effectiveness of your campaign.10. Be aware of the competition. Facebook is the #1 social network at the moment, and garners a few thousand new users each day. Together with the influx of users, is a number of advertisers who can’t wait to get their hands on trying out Facebook Pay Per Click. Be on guard and fine-tune your campaign so as not to be left behind by the competition.